"Performance Marketing: Giving Wings to Brands"
In the constantly changing world of marketing, two critical elements, brand marketing, and performance marketing, work parallel to propel the success of a business. These two elements serve distinct yet interdependent purposes, and understanding their amalgamation is key to mastering effective marketing. In this article, we’ll explore the essence of brand and performance marketing, emphasizing the crucial role of the brand at the top of the marketing funnel, with a particular focus on addressing the research-driven consumer journey.