data and alternative IDs post the shift towards Google’s Privacy Sandbox? Additionally, how is in-app advertising anticipated to be affected? Obviously, this shift away from third-party cookies and potentially device IDs... Read More
Author: mark10
Ken, could you kindly provide a brief overview of your professional journey, leading to the establishment of MobileFuse? Hello! I’m Ken Harlan, Founder and CEO of MobileFuse, one of the largest... Read More
In the contemporary world where B2B marketing is becoming even more saturated, it is crucial to show at least average ROI rates for full-funnel marketing. In essence, full-funnel marketing, whether... Read More
In the modern world, when B2B marketing is getting increasingly more crowded, it is essential to demonstrate full-funnel marketing ROI rates that are at least average. Basically, full-funnel marketing just... Read More
Summary Social networking and e-commerce have combined to totally change the way businesses operate. Key words: social media marketing, social media. Content Created by Users (15%) Consumers who share their stories produce... Read More
Overview The way businesses function has been completely transformed by the combination of social media and e-commerce. Keywords: social media, social media marketing. Increased Interaction with Customers (20%) Social media platforms facilitate direct communication... Read More
The increased uptake of AI and automation among marketers presents many opportunities, but also risks – chief amongst them a significant increase in ad budget mis-spend. Budget wastage has become... Read More
1. Determine the KPIs (20%) for key performance indicators. • Make sure KPIs drive meaningful performance by aligning them with corporate goals. • Add KPIs such as conversion rates, return on ad spend (ROAS), and... Read More
Derek, please tell us how can marketing agencies enhance their understanding of culture beyond race and ethnicity to connect with consumers on a deeper level and tap into the surging... Read More
Artificial Intelligence (AI) is driving a rapid evolution in talent acquisition. At the forefront of this change are critical technologies like display programmatic advertising, mobile marketing strategy, and conversational intelligence. Conversational... Read More